Brand Systems™
OGO Branding provides Brand Systems that are scalable, customizable solutions to business events. The following Brand Systems are comprised of one or more of eight interrelated and interdependent elements: Brand Discovery, Naming, Messaging, Logo Development, Identity Development, Documentation, Internalization and Externalization. The specific combination of elements and their scope is determined by evaluating the particular event affecting your business.
New Brand Development
Generally needed when forming a new company or new product, new Brand Development can also be appropriate when merging or acquiring a company, when the new company requires a brand different from either of the original companies.
Brand Revitalization
Unfortunately, Brand Revitalization is often a reactive response to a lack of growth or internal and external disconnects. This is generally due to a lack of relevance in the market place, inconsistency in communications, and lack of differentiation.
Brand Evaluation
Evaluating the brand can be triggered by many business events. Whether proactively measuring the overall effectiveness of current marketing efforts, or reacting to internal or external disconnects, Brand Evaluation helps you see where the brand is today and points out opportunities for revitalization or evolution.
Brand Documentation
As your business grows and more people are responsible for communicating your brand, it is increasingly important that the brand be well documented. Through printed or electronic Standards and Usage Guides, your employees and vendors will have the tool they need to communicate consistently, protecting the investment you’ve made in the brand.
Over the life of your business, you will encounter multiple business events requiring you to evaluate your brand’s effectiveness. Through them all, OGO Branding is here to help you build, evaluate, and fine-tune your brand providing you the opportunity of Building From Recognition to Revenue.
Discover the elements of a Brand System
Brand Discovery
The effective process of realizing the brand within your business strategy. We gather the necessary information through various levels of internal and external research as needed to form a complete picture of your business.